There is a lack of a unified parameter and criterion system for optimal selection of shale oil and gas sweet-spot intervals at present. Although the total organic carbon (TOC) content is widely considered an essential parameter for the selection, the parameter alone may be insufficient to accurately evaluate sweet-spot without adequate consideration of shale reservoir conditions, resulting in deviation of evaluation results from the optimal sweet-spot intervals. Given this, we categorize the shale oil and gas sweet spots in China, and propose a new approach to the evaluation of shale oil and gas sweet-spot intervals based on source rock-reservoir units. Furthermore, an evaluation process of the new approach is proposed combining the analysis of typical regions and typical shale formations in China. The analytical results reveal that the source rock-reservoir units can be categorized into three types: separated, integrated, and paragenetic types. For separated source rock-reservoir units, the shale oil and gas sweet-spot intervals are characterized by a positive correlation between porosity and oil/gas-bearing properties, establishing porosity as the key parameter for selecting optimal sweet-spot intervals. For integrated source rock-reservoir units, the shale oil and gas sweet-spot intervals feature a positive correlation between the TOC content and oil/gas-bearing properties. This indicates that both the TOC content and porosity can serve as key parameters for the evaluation. In contrast, for paragenetic source rock-reservoir units, the oil/gas-bearing properties of shale oil and gas sweet-spot intervals are jointly governed by the TOC content and porosity, both of which should be jointly considered for accurate evaluation. The abovementioned analyses indicate that the evaluation of the shale oil and gas sweet-spot intervals should focus on favorable reservoir intervals rather than those with high organic matter abundance. Therefore, priority should be given to reservoir conditions in the evaluation methodology for optimal selection of shale oil and gas sweet-spot intervals. Specifically, it is necessary to introduce the integrated evaluation of reservoir conditions in terms of pores, fractures, and lamina and develop geophysical evaluation technologies in order to improve the evaluation accuracy.